With the new iTunes 9.0.3, slightly released after the iPad Keynote, there is a nice and big surprise for all podcasters.
Previously, when a user clicked a link leading to a podcast, it brought you to an empty white web page. Then, iTunes was opened – and if not installed you got a offer to download the free ware. The user did not know what is to be expected.
The new change is, that you will now see a tiny preview with the same information that is presented only in iTunes, before. The behavior of starting iTunes or the download offer is still there. Click the picture on the right to see an example with my podcast.
You also can view video and pre-listen audio!